Besides having a peculiar way of thinking and seeing things, Gen Y are kind of sensitive too.
They like to be given responsibilities and they get motivated when you have high trust in them completing their tasks. But when you start to take away their “beloved” responsibilities from them, that’s when their pride get torn and they start to seek new challenges else where.
They will feel incompetent at first, then they will somehow be able to recover the motivation and start afresh, doing new things that they like.
They are quite individualistic for their own achievement, yet they like to collaborate and help others whom they think worth sharing. They learn fast from seniors, observing their behaviors and results, then decide to keep or avoid that kind of behaviors.
Gen Y are competitive against their peers. While they won’t try to kill each other, they want to be better. Thus, they always seek a new arena to train them better.
This is Gen Y workforce. They are not as hard to manage as you think. They are not unreasonable nor demanding. They are just being cultivated that way to face the challenges of globalization and management of baby boomers and Gen X.